A bold new direction for travel

By Márton Takács
Global Leader, Hotel & Leisure at Moore Moore Global
The travel industry faces an uncertain holiday season for the third year in a row as the economic ripples of the Ukraine conflict are amplified by the persistence of Covid in many key tourist markets.

However, the hoteliers, airlines and leisure operators that have survived this far are not only better able to navigate the continuing turmoil but also eyeing new opportunities for expansion.
The United Nations World Travel Organisation believes pent-up demand will result in a big jump in travel as the year progresses. It believes international tourist arrivals globally in 2022 will be 30-78% higher than in 2021, notwithstanding geopolitical tensions and the continuing impact of the pandemic.
Across the Moore network we see clear evidence of the travel companies coming off the life support systems that sustained them at the height of the Covid pandemic.
Around 110,000 new hotel rooms are set to open in 2022 in Europe alone as big brands expand their geographic footprint – while new concepts are being introduced at both the budget and luxury ends of the scale.
Technology is set to play a much bigger part in the hotels of the future. We are likely to see robots in restaurants, more self-service and apps for everything as hotels exploit technology to compensate for the 60 million workers the industry has lost and drive efficiency.
Our white paper below explains how the industry is plotting a more sustainable future.